Why website design is important in 2022
Since you are landed on this page you want an answer to Why website design is important in 2022?
Website design is an important part of online marketing presence, it is a pre-requisite to understand the importance of web design for building a better website for your business. The design of your website can either make or break the business you are trying to deliver.
It actually makes a difference in how your target audience views your business or company and potentially turns them into your customers. Developing a website design with an impressive user interface will result in a much better conversion rate, leading to better business and revenue.
Website design is important because customers care about design. Whether consciously or not, we all react to visuals, and peoples are naturally drawn to good design. Studies show again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it is poorly designed.
Here are a few facts about why website design is important:
- 75% of users make judgements about a company’s credibility based on visual design alone.
- 94% of users’ first impressions of healthcare websites were design related.
- It only takes visitors 50 milliseconds to form a first impression of your website design.
- 38% of people will stop engaging with your website if your content and layout is unattractive.
The following reasons shows that website design is very much important in the present scenario:
- Sets the first impression
When your audience or customers visit your website, it gives them the first impression of your business. They will judge your business in a few seconds, in these few seconds you must try to make a positive impact on your audience. If your website is unappealing or outdated, it will leave a negative impact on your customers about your business.
Website design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.
2.Usability
Web design has a huge impact on how easy it is for visitors to find what they are looking for from your web design . Even if your website functions perfectly, a bad website design may make users feel that it’s harder to use or find what they need.
On the other hand, good website design make the users feel that it is easy to use or handle and they will not leave your website and attract towards your website
3.Aids your SEO(Search Engine Optimisation) strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. Web design can be difficult to understand if you are not familiar with how it works but to put it simply your code needs to be SEO-friendly. The best way to ensure proper web design practices and subsequent search engine visibility are to partner up with a web design agency that knows what they are doing.
4.Navigation
Navigation is one of the most important elements of your website design, so how it is designed is critical. Many designers actually consider the psychology behind the design by applying Hick’s Law.
Hick’s Law is often summarised as, “Keep it Simple, Stupid”. So, when we apply Hick’s Law to website navigation, we want t o keep the choices as simple as possible to make it easier for users to decide where to go
5.Setting impression for customer service
Your website is like a customer service representative, people can judge how you will treat them by looking at your website. If your website is bright, modern and inviting, your audience will feel more welcome on your page, it gives the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your business appear cold and inactive, people don’t want to check out a business that doesn’t value them enough to make a first good impression.
6.Conversion
Good web design helps guide your users’ eyes and tell them where you want them to look. On your website, your design can draw attention to special offers, highlight calls to action and help users to identify buttons and clickable elements.
There are many ways to optimize your visual design for conversion, you have to use the most suitable web design for your website and to highlight the important elements of your website, which you want the user to focus on.
7.Your competitors are doing it
This is another important reason for utilizing web design that our competitors are doing this, if you want to remain in competition with them, you must use web design for your site. You must have to update the web design of your site to win over your competitors.
A well-designed website is an opportunity for your business to showcase its unique features. You can show your audience why they should prefer your business over the competitors.
8.Mobile-friendliness
The majority of online searches now happen on mobile devices and that trend is only going to continue. In fact, 85% of adult think a company’s mobile website design should be as good or better than their desktop website design.
Conventionally, web designers get caught up in making a website design that looks perfect on a desktop, but now the trend has changed and in today’s mobile-friendly world, you need a responsive website design that will make your website look and function great on devices of all sizes.
9. Creates consistency
Online web designs are important because they help create consistency across your page. You need to have the same fonts, styles and layouts across every page on your website. If you have different design on every page, this will make your site look unprofessional and it also makes it more challenging to build brand recognition because your audience won’t know which colours to associate with your brand.
Conclusion
From this article definaely are your doubt is clear related to Why website design is important in 2021.
It is always advised to be with the ideas and trends that can enhance our website’s look and functionality. If we will not be with the trend, then we will be soon driven out of the trend. So we should always look around for creative ideas and always observe good websites.
But at the same time, it is also advised to take care that the trend does not make a side-effect on the web site’s performance, for instance, large images or graphics can increase the look and value of our website, but not at the cost of loading speed.
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