RESPONSIVE WEBSITE DESIGN & DEVELOPMENT
Responsive Web Design as a Necessity
It’s not just about mobile search results. Responsive website design is essential for presenting a consistent brand image across all devices. After all, a presence on the web means nothing if the said presence does not provide positive experiences for the target group.
Responsive web design ensures that your website’s layout adapts to even the largest or smallest screens. This adaptive technology is forward compatible and even adapts to newer devices and higher resolutions.
Mobile-friendliness is an important design consideration that is often overlooked or obscured when creating or redesigning websites. For some it’s a requirement, for others just another feature in the design package. Either way, responsive website design has a huge impact on the overall performance of not only your website but also your marketing strategies.
Smaller Screens, Similar User Experience
A few years ago, mobile-friendly design was not a priority. Most websites were impractical and nearly impossible for mobile users to navigate. But then the number of mobile-only browsing increased, and with it the preference for mobile-friendly websites. Responsive web design became vital not only for SEO, but also for building a consistent brand image and gaining an edge in the ever-expanding mobile user market.
Mobile users now expect consistent viewing experiences across all devices. Websites must adapt to mobile requirements in format and navigation, but still look familiar to the user. Menus and submenus should still be in the same locations within the website. This design flexibility and seamless user experience can only be achieved through responsive web design.