Top SEO Writing Tips For Beginners in 2022
SEO, short for Search Engine Optimization has been a great opportunity for marketers, advertisers, and content creators in this past decade. Sites that rank on top are most often the ones that resolve the query of the searcher. But what about beginners? What are some of the SEO writing tips for beginners that can showcase their content on top of search results?
What is SEO?
SEO means optimizing a site’s content as per the criteria of search engines so that it can be displayed to users on top of the search list.
Through SEO, you can market your content to a global audience to are looking for answers, products, or services.
Contrary to popular belief, SEO is not something only for the pros! You don’t really need an IT degree for this, and you should know at least the basics of it, especially if you are doing it for yourself!
In this article, we will dive deep to know how beginners can adopt an SEO-friendly writing practice that ranks high on search queries.
How to write an SEO article?
SEO writing cannot be done without planning beforehand! You should be very clear on the topic you are about to write and the keywords you want to target.
One should always target keywords with a high search volume but low competition, i.e. a keyword that is being searched by many users but has low competition, which makes it easier you search engines to rank your content if done right!
Now, let’s move onto the basics of SEO writing.
SEO Writing tips for beginners
As a writer who wants to learn SEO friendly tips to get their blogs and content ranked high by search engines, the following fundamentals are important to keep in mind while creating content:
- Choose keywords
Keyword research is a key part of doing SEO writing! And you should research keywords that have high search volume and low competition preferably and write around that topic.
You should also search for related keywords, which can be found on the bottom of any search result, as follows:
For the keywords ‘how to make pasta’, the related or LSI keywords would appear as above at the bottom of the search result page.
Once you have found your focus and related keywords, use them throughout your article without stuffing them. Ideally, your focus keyword should be in the title of your blog, the meta description, and the URL, apart from the main body. It is a good practice to use your focus keyword in the first paragraph of the blog.
- An appealing title
A good title not only encourages readers to go through your content but also helps search engines to rank your content based on the title for returning relevant search results to users.
A good page title should include the focus keyword and be limited to 66 characters so that it is not cropped by search engines.
- Build links
Internal and external linking of your blog posts makes it easier for your content to rank on search results. You can do this is two ways, external linking to link another website with an anchor text. Or, you can create internal links and link other blogs or pages to your blog with anchor text.
Anchor text serves as a word that is clickable and redirects the user to another page or website. This text could be the keyword or any other relevant word to the other site’s content.
You can also look to create backlinks by guest posting on other sites.
- Keep posting regularly
Posting new blogs on a regular basis or updating old blogs ensure that search engines verify your site regularly for updates. This helps in maintaining your rank in search results.
- Focus on the metadata
Metadata is kind of a synopsis of your content specifically meant for search engines to return relevant results to users. You should include your focus keyword in the metadata along with the title, to make indexing easier for search engines on that keyword.
There are many tools like Scribe SEO and plugins for WordPress like All in One SEO Pack that help you with keywords and meta tags.
- Add visual appeal
Do not forget that search engines love visual content on your blogs, i.e. images, videos, infographics, etc. No one wants to read paragraphs of simple text, and adding visuals can also help you to rank higher.
Don’t forget to include keywords in your images as well, so that your images and videos are also featured for that keyword.
- Assign tags and categories
Organize your content effectively by adding categories and tags. Categories sort out content based on the topics discussed on your blogs, while tags refer to the subject of a single blog.
This organization helps search engines to sort out relevant content to be displayed to users, and blogs with tags and categories are preferred in search rankings.
- Embrace social media
Links from user-generated content sites like Facebook, Twitter, Quora, etc. Is a major factor in ranking your content on search results.
What could be even better is that people share and engage on your social posts, which plays a huge role in high rankings.
Keep sharing your blogs and content on social platforms regularly and link them directly to your blog.
Write your heart out…
If you are thinking about how to become an SEO writer, these are just some of the basics that you should include in your writing. Bear in mind that SEO is not a quick fix, nor is it a one-time task.
However, starting from your next blog piece, imbibing these practices will help you gain traffic organically and slowly climb to the top of search results.
Contact us for any queries, assistance, or if you have any doubts on how to write an SEO article.