How to write SEO content in 2022 ?
You may have come across the term SEO optimized content from content creators and SEO experts, but what does it mean? What is it? And most importantly, how to write SEO content?
Let’s take it one step at a time.
What is SEO content?
When we talk about SEO content, we mean all kinds of content! SEO content is basically content that is created for high search engine ranking.
SEO content could be anything, it could be your product launch page or landing page, but the most common type of SEO content is blogs.
It should also be kept in mind that not all kinds of blogs is created for SEO purposes. Whenever you need certain content to stand out for specific keywords, you should use SEO-friendly techniques that make them rank higher in search results.
Is it enough to write compelling blogs and have them ranked high?
In short, no! Putting your heart and soul into words alone would not guarantee you high rankings. To make it SEO effective, you have to follow adopt the proven principles of SEO in order to attract organic traffic from various sources.
Let’s move on to the ‘how’ of writing SEO content!
Tips to write SEO friendly content
So now, we start with SEO smart practices when you are creating content. Also, do we need to have good knowledge about how to write SEO content in 2021?
- Write on ‘hot’ topics
By hot topics, we mean that the subject of your article should be such that attracts readers into your blog. That means, your article should be based on a keyword that has many people searching for it on google and other search engines.
This could be a broader view of what generally you would write, for eg., if you are a pizza joint, you could write about recipes to make a pizza or rare/exotic herbs and spices used in Pizza, and so on.
You can look for keywords using Google or SEO assist tools like ahref.
As with the example above, if you had to write a blog about second-hand cars, these are the keywords with the most search volume. Ideally, you should pick one with the most search volume and least competition.
- Analyze the search intent
Have you ever realized how Google and other search engines return relevant results even to vague or misspelled queries?
The answer is all search engines try to analyze the search intent. If you write your blogs without keeping in mind the search intent, chances are that it won’t rank high in the long haul! But then again, how can you find search intent?
You can analyze search intent by taking cues from top-ranking websites for a keyword. Firstly, look for the content type, that is to say, are the blogs, landing pages, product pages, etc.? Only pursue keywords that have blogs ranking on top of search results.
Secondly, look at the format. Is it a ‘how to’ listicle, news, opinion, etc? If the top-ranking sites are listicles, follow the format or stick near it.
Thirdly, try to understand the target audience that would be reading that stuff. Is the content created for beginners, professionals, is it a quick fix to something or rather more in-depth know-how? The title can help you in this regard.
As you can see in this example, the blog caters to people who like to experiment with variations in cooking!
- Use data-driven insights while writing
The sites that are ranking on top of search results don’t just base their content on a single keyword. Most top-ranking sites use hundreds of keywords.
It is important to find related keywords and cash in on them so that you can rank on multiple keywords.
To find these keywords, you can ahrefs keyword explorer tool as shown below:
You can also go through the blogs of top-ranking sites to find such related keywords.
- Add visual appeal
No one wants to read paragraphs after paragraphs of words! It is always great to add image and video content to your blogs, preferably of your own business.
Images and videos are more engaging than text and can help the reader understand better. Engaging content also ranks higher along with search engines. While adding images, make sure that you optimize them for SEO, so that those images also rank when someone types in that targeted keyword.
- Organize your content
Organize your content effectively by adding categories and tags. Categories sort out content based on the topics discussed on your blogs, while tags refer to the subject of a single blog.
This organization helps search engines to sort out relevant content to be displayed to users, and blogs with tags and categories are preferred in search rankings.
- Focus on a compelling metadata
Meta description is a short description of your blog which is used by search engines. It is basically an HTML tag that can be added to any page on your website.
For eg., the meta description is highlighted for the keyword ‘how to maintain a garden.
Ideally, you would want to place your focus keyword at least once in the meta description, so as to ensure that readers are able to understand what your blog is about.
The Meta description has a limit of 155 characters, and as it is viewed to the users, it is advisable to keep your meta description limited within it.
SEO Writing services at your disposal
Want to rank high and get huge traffic on your blogs? Follow these guidelines above and write your heart out for impressing Google and making your blog go top of the list for viewers.
Contact us for any queries or for stellar SEO copywriting services.