Top 7 Digital Marketing Trends Leading into 2022

Here in this blog I am going to write down all the top 7 digital marketing trends for 2021.

With a fast and comprehensive dynamic landscape and for marketers to stay ahead of the competition. Increasing the brand awareness and sales that marketers need to stay on top of current trends, technology, and strategies.

#1. Content clusters for improving SEO

With the technological changes every second, the search engine now runs on updated algorithms, instead of giving preference to keywords, they now show preferences for collecting content around each specific topic.

For example, if a keyword is nicely mentioned in the content, for example, if you are looking for the best beaches in Australia, you should include an appropriate keyword for it.

Searching for the main keywords that we provide to a search engine for better ranking will improve the page’s performance.

#2. Snack ads:

It is a short video of only 10 seconds. It is primarily intended for the “Audience Attention Span”. It is made with a plethora of video content and developed in a much shorter focus on the brand, service, and product to keep a continuous consumer focus.

We can see YouTube as the best example of this. This company uses snack ads to keep its audience engagement alive.

#3. chatbots

The use of “Chatbots” is increasing enormously. And it is expected to increase by 85% more by 2020. This is mainly integrated into your site for maintaining a healthy interaction between the company and the customer.

It can be seen that some are hesitant to integrate chatbots into their customer service because they believe it will impact their user experience.

Above mentioned Facebook messenger received 80% of CTR (Click Through Rate) and huge potential as well.

#4. Blockchain

Today, almost every industry uses blockchain, especially for promising future marketing. We can take an example of a cryptocurrency that is getting a lot of attention due to its digital nature as it is in flow as a digital currency in the market where fiat money is also used.

#5. Transparency

Every day it becomes harder to impress and more reluctant to believe the words. Partly due to the abundance of information, reviews, etc. that are now available to consumers, they are becoming aware of the shortcomings of the products.

So in this case, applying a pure transparency approach is the way to admit the areas of error that don’t cover, including negative feedback.

Because there are also encouraging open two-way communication channels that can help form and build a better relationship with your consumer.

#6. Mobile Marketing

Today mobile marketing is at its peak, here I am going to share some facts related to mobile marketing:

More than 1.2 billion people worldwide use mobile.
Mobile users spend an average of 2.8 hours on mobile every day compared to 2.4 hours on desktop use.
About 88% of the time on social media is spent on mobile.
88% of local business searches are done on mobile within 24 hours.
88% of mobile users spent their time on mobile.
In 2019, 79% of US ad spending is expected to be spent on mobile ads.

#7. Social Media Influencer

Even though social media influencers is not quite in trend, it is very important for the growth of digital marketing.

Business people today use a subtle approach to branding products. And they prefer a long-term relationship with influencers.

One more point is also very important that Why Use Social Media For Business?

Conclusion

Apply these key digital marketing trends to stay ahead of your competition and kickstart your business, and give your business a potentially successful year 2021.