How to Use Videos to Enhance and Elevate Your Social Media Marketing in 2022
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If you have been wondering how to use videos to enhance and elevate your social media marketing, then you are at the right place!
Marketing your brand on social media has become one of the key strategies for businesses to build their brand image in the eyes of their customers. Social media marketing also helps these businesses to convert new potential leads into customers due to the outreach of such platforms globally.
Social media platforms are ingenuine, i.e. people from all walks of life are active on the various platforms and also engage on a daily basis with people and pages they like.
And when it comes to engagement, there is no other medium that engages people better on social media platforms than videos.
Why Videos?
It is a known fact that visual content, such as images and videos go a long way in pleasing eyeballs on social platforms such as Facebook, Instagram, YouTube, etc. This is a major reason why businesses around the globe have resorted to video content for showcasing their brands, products, services, and values via videos on such platforms.
Moreover, videos help in Search Engine Optimization and enable high ranking for websites with a lot of videos on integrated social platforms.
So, here is how you can leverage the power of videos and use it as a part of your overall social media marketing campaign:
Top tricks to create better engagement on social media via videos
There are a few ways to elevate and enhance your social media marketing strategy using videos. Here are a few of them:
- Stimulate human emotions
Videos are great, but what is better than animated or graphical videos of your products? Humans.
Try to include human actors in your video to leave a lasting impact on your target audience. Involving humans in your video content helps viewers form a connection and this may create a lasting impact in their minds regarding your business.
- Create short videos
The span of human attention has been found to be 30 seconds tops. That means that the average viewer of your social media videos would not be able to pay attention to your content for longer than half a minute. This window is where you have to make your magic.
Always aim for short videos that convey the message to readers in the shortest time possible, no matter which industry you cater to. With short videos, viewers will also be able to retain the information more effectively.
- Ensure high-quality videos
As per research, it was found that more than 80% of people stop viewing videos if they are in low resolution or of poor quality. Low-quality videos are a big turn-off for viewers and as a business, you should make it a thumb rule to create high-quality videos with vivid pictures and sound to grab your viewer’s attention.
Moreover, with today’s advancement in video technology, people always expect a fulfilling visual experience with images and videos. This is why it is necessary to create high res videos.
- Get Trending
It has become increasingly important for brands and entities on social platforms to speak out on matters that affect the public interest and/or popular topics that are being overly distributed online across the world.
Down to the basic gut, your audience should know that your business cares, and this will help build their confidence in your business. Your business will garner a positive public outlook by taking part in discussions that your customers are talking about.
- Collaborate with influencers
There are many personalities on social media with a large follower base that can influence the decision-making of thousands of people at once! These people are called influencers and they help brands in promoting their products or services.
Collaboration with influencers can help boost your sales, acquire a new customer base and penetrate into new markets.
- Optimize your videos for mobile viewing
Mobile phones account for nearly 73% of viewership when it comes to videos on social media platforms.
This means that certainly, a maximum number of your users would use mobile devices when viewing videos. This is why optimizing videos to be mobile-friendly adds many eyeballs watching the growth of your business.
- High-quality edits
When you opt for visual content on social media platforms, it is important to go for professional help with the editing part.
It also ensures that people enjoy a great user interface.
- Include client testimonial
Including clients, testimonials are a good way to generate social proof and win over your customers. Videos with testimonials, ratings, and reviews would help to build trust for your brand. This in turn helps manage a business’s online reputation and boost sales.
Use videos to elevate your social media game!!
The idea of using videos for social media marketing is not a new one! It extends back to the time social media started gaining impetus. Only the direction and quality of videos have improved since, rather the style of content delivery.
If you need help with professional video production, Sofprotech is here to help you with it. We are experts in video production and are capable of crafting unique stories tailored for your brand and to reflect its ethos. Get in touch today with Sofprotech for unique social media marketing solutions including videos and much more.
FAQs
How Businesses Use Social Media For Marketing in 2021?
