How to Generate High Quality Leads With LinkedIn Product Pages 2022
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LinkedIn, ever since it was launched back in 2003, has been the global favorite amongst professional networking apps. Fast forward to these 18 years, LinkedIn has grown its marketing features leaps and bounds. One such is the LinkedIn product page, launched in December 2020 to capture high-quality leads. But, how to generate high-quality leads with LinkedIn product pages?
What are product pages?
LinkedIn introduced its new marketing solution called product pages as a new way for businesses to capture leads using features like product highlights, CTAs (Calls to Action), social proof, etc.
LinkedIn has created a niche for itself when it comes to B2B marketing with its effective lead generation tools which helps ensure a high visitor to lead conversion rate.
With this new product pages feature, LinkedIn is now extending its support to B2B businesses. This feature is exclusively for product-based businesses that can leverage this lead generation tool to attract customers to their products.
Now that we know what it is, let us move onto the process of setting up a product page on LinkedIn.
How to set up a product page on LinkedIn?
So now that you know how much help can LinkedIn’s product pages be, let us run through the steps to create one:
Step 1. Create page
In order to create a product page, click on the ‘products tab’ on the super admin or content admin view of your company page on LinkedIn. After that, click on the ‘Add product’ button which would allow you to list up to 35 offerings.
Step 2. Enter product name
Subsequently, enter the product name for each offering and be sure to enter the right one, as any edits that you may need to make would require LinkedIn’s permission for modification once saved by you.
The name of your product also serves as the company hashtag, which helps in garnering high-quality leads on LinkedIn.
The ‘add product’ screen would appear something like
Once you have saved your product name, you can start adding the product details by clicking on the ‘edit’ or pencil icon of your product page.
Step 3. Complete Header
If you have a website and a LinkedIn company page beforehand, then the ‘Product name’ and ‘Product Category’ would be pre-filled by LinkedIn.
Upload a 1:1 logo (square) and add the correct product category if it is not pre-filled and you are building a product page from scratch.
Once you have added your product info, it is time to add a CTA button. LinkedIn provides you with the following CTA button options:
- Download Now
- Request demo
- Get started
- Try now
- Contact us
- Learn More
Next up, you need to add a link for your CTA Landing Page. Remember that as LinkedIn product pages are primarily meant to capture leads, you should add a privacy policy for data collection.
Step 4. Showcase your product
Once you have added the logo and CTA, it is time to fill the ‘about’ section of your product.
Fill out the product description in the box which has a 500 character limit and enter your website URL. The purpose of this section is to educate your target audience on what your product is and how it can be of use to them. This description is a direct pitch to your target audience and an area where you should focus on to attract high-quality leads.
Next up, it is time to add visuals to your product pages. LinkedIn allows for a combined total of 5 images and videos. Use product demos and customer testimonials for generating leads via your LinkedIn product page.
Step 5. Submit for Review
Now that you have filled in all the details, submit your product page for review. This may take up to 2 weeks from LinkedIn’s side. The listing of your products may take another couple of days for review.
You can create as many LinkedIn product pages as you want using the steps above.
Step 6. Publish Page
With all the details and reviewing done, it is time to publish your page for the world out there to see your products.
Getting high-quality leads via LinkedIn product pages
Setting up a product page is just the first step towards capturing high-quality leads on LinkedIn. So here are a few ways in which you can leverage LinkedIn product pages to generate meaningful leads:
- Product Highlights
Product highlights are used to showcase your products in front of potential customers. This is a very well-proven way of convincing people to buy from you. Accompany the highlight with accurate information about your products that aid in decision-making.
- Compelling CTAs
Include compelling CTAs to your B2B targets by requesting a demo or getting in touch with your sales team.
- Social Proof
Social proof refers to creating an environment of trust along with your products by allowing current customers to leave reviews, ratings, and testimonials.
Ratings and reviews go a long way in convincing people to buy from your business. This is made especially convenient as LinkedIn only allows ratings and reviews from verified buyers.
Get high-quality lead generation success
LinkedIn has proven to be an indispensable tool for businesses and marketers for garnering sales leads efficiently. Product pages on LinkedIn are free to set up, but they are invaluable when it comes to B2B organizations and their products.
Having said that, managing multiple lead gen campaigns can be a daunting task, with the risk of error greater with every such campaign. If you want to consolidate your LinkedIn marketing efforts, you can also look for an agency that can help you accomplish your lead gen campaign goals.
Sofprotech can help you with organic as well as paid advertising for your B2B business goals with high-quality leads and product promotions. Get in touch with us today.
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