How to Create Highly Engaging Content in 2022?
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You may have come across the word ‘engaging’ in almost every walk of content marketing nowadays. But what does it mean? And how to create highly engaging content?
What do they mean by engaging content?
Engaging content is actually a subjective word and changes its minitest details across industries. But to arrive at a general definition, any kind of content that can yield expected and measurable results in people who read them is called engaging content.
Simplifying it further, your content has to be genuine, impactful, and meaningful in order to be considered engaging for viewers.
Engaging content has become the demand of the whole internet industry today as it is only quality content that can get hundreds or even thousands of re-shares online.
But creating content out of ‘thin air’ is not going to cut it. You should have a content marketing strategy in place and should abide by them every time you do so. Understand your readers and when and how they consume content.
Whenever you plan to write your content, you should have at least one of the following objectives in mind:
- Increase traffic
- Increase the click-through rate
- Sales
- Conversions
- Engagement (likes, comments, shares, mentions)
Look at how Buffer offers so much premium content to its users absolutely free of cost:
So now that we are clear on what is engaging content and what does it serve, let us see how to go ahead and actually create it.
How to create engaging content?
Getting your content right helps your business to grow in ways more than one. Not only would your customers love to read from you over your competitors, but you could set up a benchmark of delivering the right message in the right way.
Here are some points which would help you strengthen your content marketing strategy to take it to the next level:
- Originality
With so much content in the market today, it is actually quite hard to come up with unique content. Chances are that your competitors would also be making similar content on similar subjects.
The best way to go about this is writing original content, i.e. by yourself! It is great to write on popular searched topics, but it is even more important to write it oneself in order for it to stand apart!
Customers like a personal touch when it comes to brands talking about something, so include your own personal experiences that would be unique and different from your competitors.
- A compelling headline
Before people read your content, you need to ensure that they click it. This is where a headline could cause that action if it is compelling enough.
Focussing on catchy headlines that people click is actually the first step that you should master for effective content.
Nevertheless the platform or the content format, your headline would be the first thing that people see. And if it is boring, you can almost be sure that no one is going to click on it!
- Encourage action
Writing bland content would not always do the trick, you should look to create actionable content for your viewers.
To define the action, you need to set your marketing goals. as per your customer’s preferences. What do they want out of your content? Is it news? Is it about a product? Or do you want them to register?
If you want your customers to buy from you, your content should focus on what are the benefits they would get out of your products, how it will simplify their lives, etc.
And if you are providing it to them, make sure they can do it in as few steps as possible. You must make the action as easy as a single click on the post for your consumer.
Have a look at this example:
Clearly, the reader has to just click once and he will be able to start his first trial.
- Write stories
People have a tendency to react positively to stories. You can learn this subtle art of storytelling, creating an interest in your target audience’s mind as to what would come next.
Telling stories to your audience helps them to connect with your brand and feel a personal inclination in that story.
For eg., if you are writing about gardening tools, you could include a personal experience you’ve had in that domain.
The whole idea of storytelling is to stimulate an emotional response in your reader.
Just make sure that whatever emotion you are invoking in your reader, should be aligned with the action that you would want them to take after going through your content.
- Add visual appeal
No one wants to read paragraphs after paragraphs of words! It is always great to add image and video content in your blogs, preferably of your own business.
A typical blog post should include the following:
Images and videos are more engaging than text and can help the reader understand better. Engaging content also ranks higher along with search engines. While adding images, make sure that you optimize them for SEO, so that those images also rank when someone types in that targeted keyword.
- Be flexible
Don’t be repetitive and predictable with your content as that would be akin to shooting yourself on the foot.
Try and mix things up like blogs, case studies, tutorials, events, etc. It will keep your readers hooked to your site with premium and fresh content every time you post them.
Still, looking for writing professionals?
Although we at Sofprotech would highly recommend all our readers and clients to create content on their own and let us do the promotional bit, we do understand that not everyone may have the time or skills necessary to do so.
You can always count on us for providing you with stellar services, from content to SEO and web design & development! Contact us to know more.
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